Before 2024 becomes an exceptional year, 2023 could be a record year for France in terms of tourist attraction. Atout France has published a trending keynote explaining that France's international tourism receipts reached approximately 59 billion euros in late November (12% increase compared to 2019). 2023 could be a record year with international revenues totaling €63 billion. This trend can be attributed to several factors, including a rapid increase in customers from North America, a steady recovery in European customers, the positive impact of the Rugby World Cup, and a gradual recovery from Asian markets.
Keynote speeches were announced during the period. 2nd Destination France Summit It was held on January 12th at the Chantilly Palace. French President Macron presided over the event and took the opportunity toStrategic nature of the French tourism industry' was welcomed. Millions of international travelers expected to increase in 2023.
Tourism is a strategic sector of the French economy
President Macron welcomed this 200 business leaders and decision makers from the largest international and French groups Speaking in the tourism industry at the 2nd Destination France Summit. As the government website explains, the summit took place.In light of an exceptional year for French tourism and our soft powerThe year will be marked by several highlights, including the commemoration of the Normandy Landings, the reopening of Notre-Dame de Paris Cathedral, the Summer Olympic and Paralympic Games, and the Francophone Summit scheduled for the fall. It will be a year.
The summit is exactlyFrench assets for investment in tourism, economic rearmament and attractiveness policies”. The idea is to keep “”.France is number 1 tourist destination in the world“And please continue.”#1 in attracting foreign investment to EuropeWhile having the ambition toBecome the world's first sustainable country”. And the government website reminds us that tourism is a strategic sector of the industry. There are 2 million jobs in France (across all occupations), representing about 7.5% of France's GDP..
growth trend
while waiting 2024 could be an exceptional year, the previous year was similarly strong. Specifically, the tourism industry's balance of payments reached its highest level. Recorded 16.5 billion euros in late November. In his first 11 months of 2023, in total he recorded international revenues of 58.9 billion euros. 9% increase compared to 2022 and 3% increase compared to 2019 (the year before the health crisis). Such numbers indicate that European customer growth and Asian customer recovery:
- Neighbors in Europe: Belgians +37%, Dutch +21%, British +20%.
- Asia: Japan +36%, China +20%.
about, international air trafficDespite a slight decline, destinations from North America (particularly Canada and Mexico) and Asia show significant increases compared to 2019 and 2022. “Growth trend” confirmed in December Mainly for Japan and Canada, but also for Spain and Italy.
Important areas from an employment perspective
The tourism industry has recorded phenomenal results, both economically and in terms of accommodation and catering. Overall, +7% increase in business creation compared to 2022 and +4% increase compared to 2019.
In total 38,700 jobs created in 1 yearthe tourism industry is “first again” Recruitment industry In France,” the keynote states. And more precisely, in the third quarter of 2023, the accommodation and catering sector recorded record numbers. 1.3 million private sector employees, an increase of +1.3% compared to 2022 and +12% compared to 2019. Approximately 15,000 jobs were created in the third quarter of 2023, and the average salary increased by 3.5% compared to 2022. Total salary 8 billion euros.
