Srinagar: Recent snowfall in the Kashmir highlands has reignited tourist interest and led to a surge in bookings for the coming weeks.
The valley has experienced a snowless winter for the past two months, negatively impacting tourism. The fresh snow has brought a much-needed boost to tourism in the region, as bookings have declined due to a lack of snow and many tourists have postponed or canceled their trips.
Travel agents expect February bookings to increase by more than 70% due to the return of winter adventure activities currently on offer.
“Tourism in Kashmir suffered losses in January. However, the recent snowfall has brought bookings back again. We expect a significant increase in February,” said travel agent and director of Kashmir Travel Agents Association. said Farooq Ahmad Kutu, former chairman.
Hoteliers and houseboat owners also reported a sharp increase in inquiries and bookings for February, indicating a positive shift in tourist interest.
“Snowfall has spread positive news and increased bookings. Tourists are looking forward to snowfall in Kashmir and this recent development has sparked renewed interest,” said Manzoor of Kashmir Houseboat Owners Association – Chairman Ahmad Pakhtun said.
Meanwhile, Gulmarg is flooded with tourists and locals eager to witness the snowfall and participate in winter activities like ATK, snow sledding and skiing.
Looking ahead, tourism officials are hopeful that heavy snowfall in the valley could revive tourism in February and March.
Gohar Maqbool, a senior member of the Hotel Management Association, highlighted the impact of cancellations and postponements due to prolonged dry weather and stressed the importance of February and March for the revival of tourism.
“Even though we are losing time, it could turn around if we get heavy snowfall,” Maqbool said.
Tourism officials remain optimistic about a recovery in bookings, counting on favorable weather conditions in the coming months—(KNO)
