On January 20, 2024, the 2024 Liaoning Large-Scale Ice and Snow Hot Spring Experience Season and Panjin China's Northernmost Coastal Ice Challenge will be held jointly by the Liaoning Provincial Culture and Tourism Bureau, the Provincial Sports Bureau, and the People's Government. It opened in the Honghaitan National Scenic Corridor in Panjin City.
The event attracted thousands of visitors, including foreign tourists from Russia, Pakistan and Sri Lanka. Together they enjoyed ice and snow activities and immersed themselves in local folk culture. In interviews, foreign tourists expressed their admiration for Panjin City's unique ecological environment, which provides an extraordinary ice and snow travel experience. It also emphasized the region's deep folk and cultural heritage, adding warmth and depth to the ice and snow activities, creating a unique experience that captured people's hearts.
Since the first China Northernmost Coast Ice Challenge was held in 2015, Panjin City has gradually developed the strategic concept of promoting tourism through sports and leveraging tourism competition. The 2024 Banjin China Northernmost Coast Ice Challenge is divided into three main scenes: “Ice and Snow + Event Scene”, “Ice and Snow + Folklore Scene”, and “Ice and Snow + Cultural Creation Scene”. It consists of 10 chapters, including activities such as “Crossing the Longmen'' to experience the most beautiful winter, “Taste of the Liao River Estuary'', a Northeastern folklore exhibition, “Ice Play on Ice'', and “Ice and Fire''. Masu. Wonderland's Ice House Hot Pot.
This event successfully made the Ice Challenge a symbol of Panjin City's ice and snow tourism, introduced the folk culture of Northeast China, and became a window to introduce the folk culture of this region.
Panjin City aims to take advantage of the opportunities presented by hosting the “15th Winter Games'' in Liaoning Province. The city plans to strengthen the ice and snow project, amplify the brand effect, expand the ice and snow economy, and create a high-quality integrated development demonstration zone of culture, sports and tourism. The ultimate goal is to convert the “traffic'' brought by the event into “incremental traffic'' that promotes the development of Panjin's cultural and tourism industry.
The 2024 Panjin China Northernmost Coast Ice Challenge commemorates the beginning of the 2024 Liaoning Cultural Sports Tourism Strategy, and will be a unique gift to Panjin City, which celebrates its 40th anniversary as a city, and contributes to winter tourism and cultural development. It shows the city's efforts.
