green book of tourism in china It was launched in Beijing on January 31st.
This book is a joint research project between the National Economic Strategy Council, the Tourism Research Center of the Chinese Academy of Social Sciences, and the Social Science Academic Press.
Featuring analysis and forecasts of the country's tourism development for 2023-24, it focuses on the theme of tourism industry transformation and innovation, covering 2 general reports and 22 specialized reports.
According to the book, China's economic fundamentals are recovering, unlocking significant potential for the recovery of the tourism industry.
The report points out that in the practice of integrating high-quality development of the tourism industry into China's modernization, the key lies in ensuring support for relevant resources, human resources and institutional mechanisms. There is.
In addition to the overall report, this book consists of three thematic sections, inviting experts in each field to provide comprehensive analysis from a variety of perspectives.
The “Frontier Exploration” section focuses on current trends, transformation dynamics, and innovative trends in China's tourism industry. This section provides both an assessment of cutting-edge trends and a discussion of local cases.
The Culture and Tourism Integration section focuses on new practices, methods and experiences that integrate culture and tourism. Specifically, it covers topics such as national cultural parks, the integration of intangible cultural heritage and tourism development, cultural and creative development, and educational tourism.
The Empowerment of Technology section focuses on the significant impact that new technologies, particularly digital technologies, have on the tourism industry in various aspects. Topics include immersive tourism, technology-driven tourism, the application of virtual reality technology, and the impact of the digital economy on sports tourism and urban tourism public service systems.
The Green Book also provides readers with detailed data and systematic analysis on domestic, inbound and outbound tourism to understand the development of related markets.
