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The three-day event focused on the opportunities to integrate tourism into key conversations and the continuing challenges facing Africa as a community, destination and region.
Although African tourism has received increasing media attention in recent years, deep-rooted perceptual barriers and stereotypes still influence the continent's image, preventing the region's tourism sector from realizing its full potential. is preventing you from doing so.
Effective communication campaigns and innovative marketing strategies will change the narrative around Africa and introduce new and unique beauty and tourist attractions, with the ultimate goal of promoting Africa as a top global destination. You can build your storytelling.
High-level international experts and top content creators from across the media spectrum lead the conversation in an intensive training program that provides meaningful tools to strengthen communication and media literacy skills, with the aim of better promoting and branding destinations. was provided to the participants. Use of Digital and Social Media Platforms.
Participants will be guided by a theoretical approach to discussion and groups including case studies and field trips focused on emphasizing the importance of culture, heritage, wildlife conservation and community for the sustainable development of tourism. I had the opportunity to combine work activities.
The training session culminated with a certificate awarding ceremony to the participants.
Distributed by APO Group on behalf of the World Tourism Organization (UNWTO).
