Jamaica has worked to establish itself as a global center for tourism 'resilience' research and practice.
This includes the establishment of the first Global Tourism Resilience Center and hosting Montego Bay's first ever Global Tourism Resilience Conference in Kingston last year.
Now, Jamaica is once again hosting the forum, which aims to advance research into how countries and tourism economies can bounce back and emerge stronger in the face of global challenges and risks.
“Resilience in global tourism will once again be in the spotlight, with leading experts speaking about building industry resilience. As destinations continue to recover, plans are in place to future-proof the industry from potential shocks. and development focus on resilience,” said Edmund Bartlett, Jamaica's Minister of Tourism, who established the Global Tourism Resilience and Crisis Management Center.
This year's summit will focus on themes such as 'digital' resilience, building 'infrastructure' resilience and the role and impact of women in tourism resilience.
“We are really pleased that tourism resilience will be top of mind during the two-day event and that we will gain more insight into how destinations can be better prepared in the face of disruption. COVID-19 has proven that tourism resilience is even more urgent, and we must act on this.''Global Tourism Resilience and Crisis Management Professor Lloyd Waller, executive director of the centre, said:
Jamaica said more than 200 delegates from around the world were expected to attend.
“We are preparing to give our participants a warm Jamaican welcome that will leave a lasting positive impression on our participants,” said Donovan White, Director of Tourism, Jamaica Tourism Board. “There is no better environment than Jamaica to host a conference of this magnitude.”
