Evolution of the Israeli cosmetics market: Gerovital anti-aging products, which are sold in many countries around the world, are now being introduced to Israel through imports by YAA Technologies (owner of the “Pharma Med” brand). In the initial phase, 19 products will be sold in Israel, including 9 of his products from the popular Gerovital H3 Evolution series, which will be sold in Maccabi pharmacies.
According to the manufacturer, this is a skin care line that combines the rejuvenating super enzyme SOD with the new generation hyaluronic acid Primalhyal Ultrafiler, which reduces wrinkles and increases facial skin hydration by up to 66.7% within one month of use. Helpful. To date, approximately NIS 800,000 has been invested in establishing the Gerovital brand and introducing it in Israel. The company is committed to continuing to market its brands at competitive and affordable prices compared to its competitors. In addition to 125 Maccabi pharmacies, the products are also available on the company's sales website and in some independent pharmacies.
Rafael Chadida Brazilli, owner of Israel's Gerovital (ג'רוויט The fact that we sell Vital products, the second largest medical foundation in Israel, is a source of professional pride for us.
When an important and reputable medical organization like Maccabi chooses to promote our anti-aging products in-store, it is a clear recognition of their quality, as recognized around the world. Become. We are pleased to expand our collaboration with the Maccabi Pharm network and introduce additional products across the network. ”
Israel's plant-based cosmetics and skin care market grew by 35% from 2017 to 2021, from NIS 185 million to NIS 249.5 million in consumer prices (excluding VAT).
Despite the positive numbers, Israeli market growth rates are below global growth rates, with the cosmetics and skin care market growing at double-digit rates of 10-13% annually.
This significant growth promises an optimistic outlook for product marketing in this country. “Especially,” Chadida added. “Because the formulations of the Gerovital series are unique and patent protected, they contain higher concentrations of hyaluronic acid and collagen than those found in other known products. That's why you get the best value for the price you can get.”
The first series sold by Maccabi Parm is the Gerovital H3 Evolution series, the popular “red” series, which includes nine different products. The company aims to expand Gerovital's presence on Maccabi His Palm shelves by adding five more products from its premium 'Black' series in the near future.
Gerovital products are not “normal” cosmetics. The Gerovital series belongs to the category of dermocosmetics and contains active ingredients that provide guaranteed results. Products in the series include a cream to treat wrinkles on the eyes, forehead and lips, an anti-aging cream to intensively regenerate facial skin, a brightening cream to correct dark spots, a lifting night cream and an ampoule with 5% hyaluronic acid concentration. there is. , anti-aging serum, concentrated filling serum containing 6% hyaluronic acid, wrinkle cream enriched with 3% hyaluronic acid, and micellar water enriched with hyaluronic acid.
Gerovital is a cosmetics company with over 130 years of experience, tradition and excellence in the global cosmetics industry. The company was founded in Romania in 1889 and is one of Europe's leading cosmetics manufacturers. Gerovital gained its reputation thanks to the original product of Professor Ana Aslan, a gerontologist specializing in the field of geriatrics and known for combating the skin's natural aging process.
Professor Aslan signed the discovery of the world's first anti-aging formula. Gerovital H3 products have become popular in many countries and have been associated with many famous people, including Marlene Dietrich, Claudia Cardinale, Jackie Kennedy, Charlie Chaplin, and Salvador Dali. All products are dermatologically tested at the company's laboratories in Europe and approved by the Israeli Ministry of Health. No animal testing has been conducted.
The product is available at Maccabi Parm pharmacies nationwide and select pharmacies nationwide, as well as through the website of Maccabi Parm's Marketing and Trade Manager, Mr. Siko Nechon. He said: “The agreement signed to sell Gerovital products in our 125 pharmacies will significantly enhance the supply of dermocosmetic products on our shelves, especially from a company with 130 years of experience. As for the product, yes.”
