The three-year project is led by the University of Queensland and the tourism industry. A roadmap to help one of the state's most critical sectors become more resilient and recover from disasters.
of Queensland tourism workforce crisis resilience and recovery strategies is a toolkit for employees, operators and other stakeholders. Associate Professor Richard Robinson UQ's business school in cooperation with Queensland Tourism Industry Council (QTIC).
The resource sheet provides practical insights into building resilience in five key regions: the Gold Coast, Tropical North Queensland, Outback Queensland, Queensland Country and the Whitsunday Islands.
Suggested actions include providing support networks and flexible working arrangements for employees, increasing knowledge sharing among employees, investing in employee coaching, mentoring and training programs, and housing affordability and access. This includes cooperation at all levels of government to improve possibilities.
Dr Robinson said the plan addressed the severe impact of COVID-19 on Queensland's tourism industry.
“When COVID-19 hit, there was talk of doom and gloom and the demise of tourism, but history shows that tourism has a very resilient supply and demand cycle. It's telling,” Dr. Robinson said.
“The overarching objective of our research was to develop an attitude in industry that prepares and proactively plans to overcome and withstand future adversity. This is called 'resilience.' Masu.”
Throughout the three-year project, Dr Robinson will interact with employees, operators, policy makers, peak authorities, destination managers and relevant industry sectors to identify emerging challenges and move towards a more sustainable workforce. Developed targeted actions.
He said the disruption in the industry over the past three years has created an acute shortage of effectively trained and skilled workers.
“After showing signs of recovery in 2022, employee and organizational resilience declined in 2023, and signs of operator fatigue highlighted the need for targeted interventions,” Robinson said. the doctor said.
“Strong learning and cultural change in tourism businesses highly predict organizational resilience and positive spillover effects for communities and destinations.
“We hope this accessible and user-friendly resource, which complements the higher level strategy, will provide timely and lasting support for a sustainable Queensland tourism workforce.”
QTIC CEO Brett Fraser said QTIC was proud to partner with UQ to develop this important plan.
“This evidence-based, industry-led commentary should guide future efforts to address tourism's workforce challenges,” Fraser said.
“I encourage everyone involved in the tourism industry to take advantage of the opportunity to utilize the valuable resources generated from this project.”
This research was funded by the Queensland Government's Advance Queensland Program.
Media: Associate Professor Richard Robinson; richard.robinson@business.uq.edu.au, +61 434 072 049; Bell Communications, communication@bel.uq.edu.au+61 7 3346 9349.
