tom headon As the platform expands in Australia and New Zealand, Channel Factory joins in the newly created role of Head of Sales for Victoria.
In his new role, Heddon will be responsible for maximizing revenue and providing strategic direction and leadership to the local sales team.
He has extensive experience in the media industry, most recently serving as Sales Director for Victoria and New South Wales at MiQ. He previously worked at Spark Foundry as Digital Director in Melbourne.
james roseChannel Factory Managing Director ANZ said Mr Heddon's appointment was indicative of Channel Factory's continued growth in the Australian market, particularly in Victoria.
“His extensive sales background across both agency and client direct, coupled with his strong brand and network, makes him perfectly positioned to grow our existing presence.His unique blend of experience It will help us take our market operations to the next level.”
Channel Factory's mission is to create relevant, comprehensive, contextually relevant and responsive campaigns to drive commercial advantage for brands.
As someone with a mission to connect brands and audiences in meaningful ways and redefine how that happens across the online video ecosystem, Heddon said joining Channel Factory is a great fit. He said that
“We're really excited to see the innovation in our platform's pipeline and to help more brands become more effective with their video strategies using our best-in-class technology and solutions.” Mr. Hedon added.
This comes after a study conducted by Channel Factory in collaboration with Playground xyz found that contextual ads attract 28% more attention.
Analysis revealed that Channel Factory's contextual targeting solution outperformed industry benchmarks, increasing attention to skippable ads by nearly 70%. Both non-skippable and skippable ad formats performed consistently well, outperforming benchmarks by 97% and 95%, respectively.
See also: Research from Channel Factory and Playground xyz reveals that contextual ads attract 28% more attention
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Top image: Tom Heddon
