“This is something we've never done before, and we're letting the pictures tell the story.”
A teenage girl looking through binoculars is the cover photo of a new Tourism North Bay magazine that hopes to draw tourists to the Gateway City from other parts of the province.
North Bay Tourism held a media event Wednesday morning at Jack Garland Airport to launch the new magazine.
Tanya Bedard, executive director of Tourism North Bay, said the magazine will be distributed to all tourism destinations in Ontario in the coming weeks.
“If you look at the publication's pages, you'll notice that it has a more urban feel,” Bedard says of the 57-page magazine, which is also available for digital download.
“Of course, there is a combination of the natural environment, but we aim for lure pieces that will definitely produce the longevity we are looking for in magazines.
“It has beautiful imagery, probably a younger demographic, and an urban feel that can show the vibrancy of our community.”
Bedard said he plans to include several QR codes in the magazine that will direct readers to the North Bay Tourism website and allow readership to be tracked.
But Bedard insists the printed copy is key to the project.
“The need for print is still there,” Bedard said.
“Based on feedback from the Ontario Travel Information Center, we frequently receive requests for copies to be mailed to individuals, so we believe it is still appropriate to make them available for printing. The same goes for the digital copy. ”
The magazine features insider information from local anglers and powersports enthusiasts, a rich tapestry of Indigenous history and culture, must-see attractions and events, a celebration of Air Force defense history, and authentic experiences and memories. We feature sharing valuable insights for travelers seeking lingering adventures.
Mr Bedard said the magazine was full of “amazing images” taken by several talented local photographers.
“This is a lure piece and it was really important to us to work with a local photographer to get some compelling photos,” she said.
“Images can tell a story and really captivate people and bring them here to explore further.”
“This is something we've never done before, and we're letting the pictures tell the story.”
