The Croatia exhibition space stands out as one of the busiest exhibition spaces at the New York Travel & Adventure Show, the largest tourism trade show in the United States, which will be held on January 27th and 28th. Croatia's presentation at the trade fair was organized by the Croatian Tourism Board and his CNTB representative. New York office. Inside the Croatian pavilion, his 11 destinations in Croatia exhibited their products together with a large number of agencies and hotel companies.
“This is a prestigious global tourism event and provides the Croatian tourism industry with the opportunity to showcase a wide range of domestic tourism products.The aim is to promote our country as a safe, accessible and enjoyable year-round destination. “Croatia is known for its breathtaking landscapes, rich cultural heritage and warm hospitality. Croatia is attracting attention to the US market with its breathtaking landscapes, rich cultural heritage and warm hospitality. This recognition has attracted many distributors. Croatia has become one of the favorite European destinations for Americans,” emphasized CNTB Director Leila Krešić Đurić. This year marks the 25th anniversary of our New York representative office.
Photo – CNTB
The importance of the fair in promoting tourism in Croatia is underlined by the presence of more than 1,500 authorized agents, 400 media representatives and a 30% increase in ticket sales compared to the previous year. For the second year in a row, the Croatian Tourism Board has secured an exhibition pavilion and presentations from local and private companies, as well as meetings with American agencies, will be concentrated during the two-day event.
CBS News at the Croatian Stand in New York – Photo CNTB
“Croatia's participation in such an important event, coupled with the inclusion of Croatian destinations in the products of US travel companies and agencies, is of vital importance for Croatian tourism. The US market is the most important It is a far-flung market that contributes to the largest influx of tourists and we are extremely proud of the results achieved to date. Last year, for the first time, the number of American arrivals reached 700,000. We exceeded the number of people and generated more than 2 million overnight stays. We expect this positive trend to continue in 2024, with an increase in traffic,” said Krystian Stanicic. , Director General of the Croatian Tourism Board.
In recognition of the best and most creative approach in the presentation to travel agents, CNTB received a special award, making its participation at this year's trade fair even more successful. The special award was presented to director Leila Krešić Jurić by John V. Golić, Director of the New York Travel & Adventure Show, in the presence of Pier Simunović, Ambassador of the Republic of Croatia to the United States.
Croatia wins in New York – Photos – CNTB
This year, more than 200 agents participated and, along with special prizes from our Croatian co-exhibitors, agents enjoyed tasting Croatian wines. Participation in the New York Fair demonstrates Croatia's commitment to expanding its presence in the American tourism market and promoting international cooperation.
Among the destinations participating in the fair are the tourist offices of Dubrovnik-Neretva, Split-Dalmatia, Šibenik-Knin, Zadar, Lika-Senj and Primorye-Gorski Kotar prefectures. In addition, tourist boards of cities such as Dubrovnik, Split, Šibenik and Zagreb, together with co-representatives of the tourist board of Hvar Island, present the diverse services of Croatian tourism.
