Tesla CEO Elon Musk announced a few days ago that the company will soon launch an affordable electric vehicle priced at about $25,000.The compact SUV, dubbed Project Redwood, will require workers at the Texas manufacturing plant to adopt intense work schedules.
Tesla CEO Elon Musk has hinted that his EV company may soon launch a low-cost, mass-produced EV. The announcement of the development of a compact SUV, codenamed “Project Redwood,” has excited car enthusiasts and Tesla fans alike.
But it looks like those working on Project Redwood at Tesla's EV factory could be in for a tough time. Workers at the company's Texas manufacturing plant may have to adopt intense work schedules that include sleeping in the facility to speed up production of affordable electric vehicles, Business Insider reports. That's what it means.
Musk made these comments at a financial results conference, emphasizing the difficulty in expanding production of the next EV, which is scheduled to be manufactured in 2025.
The strategy is consistent with Musk's past approach during what he called “production hell,” when he and Tesla employees slept in the company's factories to meet production goals.
While such measures are intended to speed up production, concerns have been raised about the potential impact on quality control. Tesla vehicles have come under fire for a variety of quality issues, including suspension, range and exterior finish issues. Notable examples include misaligned doors on the Cybertruck and problems with the Model Y's exterior moldings.
Project Redwood is an affordable Tesla targeting a broader market segment, after several Chinese EV brands have managed to cannibalize Tesla's prospects in the EU and some Asian markets. It is positioned.
The combination of intensive working conditions and quality control issues remains a hallmark of Musk's business. Musk's involvement with his X (formerly Twitter), after its acquisition in October 2022, with staff reportedly sleeping at its headquarters, coincided with an increase in bug reports on the platform. .
The announcement also raises questions about whether Tesla will be able to fulfill its long-held promise to launch a $25,000 mass-market electric vehicle. Musk has talked about introducing an affordable Tesla for years, but even prototypes of such a car have yet to go into production.
(Information provided by agency)
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Published date: January 29, 2024 13:06:54 IST
