Florida Attorney General Ashley Moody filed a lawsuit Wednesday against e-cigarette company Juul Labs, alleging that the company was improperly marketed to children and provided misleading information about the nicotine content of its products. I woke you up.
Moody's office filed the lawsuit in Hillsborough County Circuit Court, seeking civil penalties and an injunction to prohibit Juul from “targeting children and deceiving consumers regarding nicotine levels through marketing and product design.”
The lawsuit alleges that Juul violated a law known as the Florida Deceptive and Unfair Trade Practices Act.
“Juul relentlessly marketed to underage users through launch parties, advertisements featuring trendy-looking young models, social media posts, free samples, and more,” the complaint states. There is. “The company created a sleek, technology-centric design that could be easily concealed and sold its products in flavors known to be appealing to underage users. Juul also marketed its products in flavors known to be appealing to underage users. The company manipulated its chemical composition to make the vapor less irritating to the throats of young and inexperienced consumers, which the company wanted.Juul tried to retain its young customer base by using age-verification technology that it knew was ineffective. It depended on.”
In response, Juhl said Moody has decided not to participate in the settlement between the company and 48 states and territories, stating that Moody has decided not to participate in the “non-tobacco, non-menthol, non-menthol” settlement before the FDA (Food and Drug Administration). It pointed out that it had taken measures including suspending distribution of the product. Management) implemented a company-wide restructuring focused on flavor guidance, an end to mass-market product advertising, and combating underage use. Thanks to these efforts, he has reduced the use of his Juul products by minors by 95%. ”
