Girish Mahajan of ET Hospitality World says there needs to be a shift in perspective when looking at tourism as an industry.

The Maharashtra Tourism Department has announced ambitious plans to expand tourism and trade opportunities in the state. Recognizing the immense potential of the region, the Maharashtra Tourism Department is committed to leveraging its unique cultural, historical and natural assets to attract domestic and international tourists while linking business and trade within the state. aims to promote.With its diverse landscapes, vibrant cities and rich heritage, Maharashtra has long been a popular destination for travelers and explorers. The state is home to the bustling metropolis of Mumbai, the breathtaking hill ranges of Lonavala and Mahabaleshwar, the ancient Ajanta and Ellora caves, and the tranquil beaches of Alibaug and Tarkarli, among other iconic landmarks. By showcasing the immense beauty and cultural richness of Maharashtra, the Ministry of Tourism wants to position the state as a must-visit destination for tourists from all over the world.

Girish Mahajan, Minister of Tourism, Maharashtra, said: “We will provide an interactive and informative way to explore the state's rich cultural heritage, stunning natural beauty and diverse tourist attractions through the convenience of mobile phones. , launched an AI-powered WhatsApp chatbot. Chatbots can answer questions about destinations, activities, accommodations, etc. in both English and Marathi, making travel planning easy.

Unlocking Maharashtra's tourism potential requires strategic investments in infrastructure, hospitality and technology, and Girish Mahajan, Tourism Minister, Government of Maharashtra, said, “From road to air, Seamless connectivity invites travelers to explore diverse landscapes. From luxury resorts to cozy homestays, accommodations cater to every taste. Employing digital tools to improve the visitor experience are enriched and services streamlined. But sustainability must underpin our efforts, protect our heritage and support local communities. Our journey is an economic More than just things. “Showing the soul of Maharashtra to the world and fostering understanding and appreciation. Government, private sector, communities and citizens come together to create a vibrant and sustainable tourism heritage that lasts for generations. Let’s build it up.”

Commenting on the initiative, Jayshree Bhoj, Secretary, Tourism, Government of Maharashtra, said, “Maharashtra is a tapestry of tourism treasures steeped in rich cultural heritage, from historical wonders to pristine beaches. We are aiming for UNESCO recognition of 11 forts by 2024-2025, and confirming our efforts to promote tourism that goes beyond mere tourism. We work with businesses and other stakeholders to passionately develop policy, expand promotion, and foster diverse experiences. As we envision a possible tourism ecosystem, we invite the public to gather valuable insights to shape the comprehensive tourism policy of the future and join us on this journey as we shape the tourism story of Maharashtra together.”

Girish Mahajan also launched an app for the 'Aai Policy' introduced by the Maharashtra government to empower women entrepreneurs in the tourism sector. Under this initiative, the Ministry of Tourism plans to register 10 women-owned and operated businesses in each district, spanning various sectors such as homestays, hotels and restaurants, and tour and travel agencies. The policy aims to promote women's entrepreneurship and economic empowerment in the tourism industry across Maharashtra.