20th century studio
“No one makes original sci-fi blockbusters anymore. It's an endangered species.”
This was Gareth Edwards' wise insight at a special screening of his latest film creator last week. This from a filmmaker who has covered the gamut since his 500,000-budget indie film in 2010. monster Budget of $265 million, box office revenue of over $1 billion rogue one: a star wars story, Despite headlines about reshoots with Tony Gilroy, the film really had Edwards' fingerprints on it. the next day The finale of the end of the world.
Crowded weekend with two other wide releases – Paramount/Spin Master's Paw Patrol: The Mighty Movie and lionsgate Thor X — And with no promotion for the actors during the SAG-AFTRA strike, the film's profile waned significantly, and New Regency financed it for $80 million. creator hey true love I'm hoping for a breakthrough.Box office predictions are in his late teens, but this paw patrol 2, It's a rock-paper-scissors battle between titles.
John David Washington “The Creator”
20th century studio
How about that? It's the biggest campaign in recent weeks. Disney stepped up and redirected his 20th Century Studios campaign. creator Following the enthusiastic response at the press screening. creator Isn't this a 2 hour and 13 minute Regency sci-fi movie? ad astra Back in 2019, it's more of an action-packed fast-clip pic with the feel of an Oliver Stone sci-fi movie about a West-versus-East war and a visionary focus on AI. To be frank, my big fat greek wedding 3 At 92 minutes long, the movie feels like it's lazing around next to a rock 'em sock 'em robot. creator.
If Disney can get it creator Breaking the $20 million mark would be a victory that would be celebrated internally.
Foreign countries are also an important part of this thoughtful man's sci-fi films. This genre typically receives 60% of its worldwide sales from abroad (i.e. gravity, martians, etc).
New Regency has always prided itself on betting on ambitious filmmakers. Sometimes they're hits (movies that won three Oscars and grossed over $500 million) ghost) and sometimes not (David O. Russell's absurd period comedy with pandemic prices) Amsterdam, It opened with $6.4 million, bottomed out at $14.9 million domestically, and lost over $108 million on WW, which grossed just over $31 million from an $80 million budget.
There was a perception that New Regency had lost its shirt to the gritty $70 million-budget Viking thriller; The Northman In 2022 ($12.2 million domestic opening, $34.2 million domestic final, $69.6 million all-word gross), numerous sources indicate that the film is actually close to breaking even thanks to premium VOD over-indexing. I understand.
Lionsgate tracking is bullish saw x It opens this weekend with a $20 million start, and well, if the movie does well, we'll be all over it. However, it has never been so ubiquitous and so heavily marketed. paw patrol 2 or creator.Lionsgate is known for being frugal with marketing spend: Chase completely missed Lionsgate's title last weekend The Expendables 4, The studio had estimated it to be $15-17 million before the film opened at No. 2, but it ended up at $8 million. ah.
Last minute review of saw x The film has a fresh rating of 83% on Rotten Tomatoes, and it is hoped that Latino and Hispanic moviegoers will come to see the film. For the weekend creator and paw patrol 2 We have the highest pre-sales, exceeding $1 million each.
However, in that movie, guardian's Peter Bradshaw called it “intriguing, provocative, and exhilarating” and asked why it keeps going, even with the SAG-AFTRA strike underway. creator What about this weekend? First, the film was originally scheduled to be released on October 6th before Disney announced it was moving the title up a week to ensure access to Imax screens at CinemaCon. Also, at this time of autumn, his fascinating science fiction films, such as 2013, are usually delivered to the audience. gravity (opening $55.7 million) and Regency/Twenties Martian ($54.3 million). It is also endowed with a sublime sci-fi aesthetic. creator, There is a possibility that it will slip into the bottom of the important slot in the Oscar race. That's why Disney and Regency were so particular about dates.
Create a “creator”
creator We started getting together right before the pandemic. Edwards, whose love of science fiction has drawn attention to monsters and spaceships in other photographs, had robots in mind.he received an invitation from Kong: Skull Island Film director Jordan Vogt-Roberts goes to Vietnam and immerses himself in the filmmaking scene there. Edwards ended his visit merging his two concepts: combat robots and robots. apocalypse of hell in his head. The filmmaker told Deadline, “There were some fascinating visuals of robots fighting in rice fields.”
creator The film depicts the aftermath of a nuclear war in the United States, which the country blames on AI robots. Washington plays Joshua, a spy mercenary searching for his wife in the East. She had been missing for five years and it was believed that she had died in an attack on her village. She was pregnant at the time. Joshua also protects a robot child who is considered the lynchpin in the robot war against humans.Edwards co-wrote this film with him. Rogue One: A Star Wars Story Screenwriter Chris Weitz.
Early on, Edwards hired a concept artist for a 60-image lookbook. He had been invited to appear in other films, but a surprise detour with New Regency executives convinced him of what he really wanted to make. creator.
“Michael Schaefer has been courting me for a year or two and said he would give me creative freedom,” Edwards said.
“I didn't tell my agent (about the meeting). It was very discreet with Yariv (Milchan) and Michael. I laid out the visuals and discussed the story,” the filmmaker said.
Part of Edwards' plan and financier buy-in. creator Rather than relying on green screen, we had to film throughout Southeast Asia. The hubris was to capture amazing real-world footage in the lenses and then drop or paint the VFX in ILM.
Read our interview with Edwards here:
At CinemaCon in April, Disney released the first trailer to exhibitors at the venue, with the marketing goal of showing off the provocative idea of humanity vs. AI and the beauty of the sci-fi setting. The official trailer was released two months before his and received 33 million views. Some tracking sources told Deadline that the initial marketing phase was too abstract and that a film starring a burgeoning but still relatively fresh star in Washington needed a little more excitement. Some people did.
So Disney provided a second trailer that was more related to the characters' relationships, including the romance between Washington's character and Gemma Chan, as well as the storyline of her father in the picture.
Asad Ayaz, president of marketing and chief brand officer at Walt Disney Studios, said: “The creative team, including director Gareth Edwards, has been incredible, bringing the epic, futuristic backdrops to life through marketing and capturing the film's emotional appeal. “We really tried to tease out the storyline,” he told Deadline. .
Disney, which is partnering with New Regency to market the New Regency movies, also wanted moviegoers to see the movie in the most premium experience possible (Imax, ScreenX, etc.). This change caused the second trailer to jump to over 39 million. Global perspective.
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But then a conspiracy of people with creepy smiles continues (smile) Disney has begun putting models dressed as AI robots in the stands at NFL and MLB games, including a public display of dancing M3GAN robots at sporting events. The first implementation was on September 10th at SoFi Stadium for the Los Angeles Chargers vs. Miami Dolphins game. When these “robots” stood on the sidelines and sat in seats in the stands, no one knew whether they were fake or real. This physical stunt garnered attention, and the organic video of the robot model earned him over 5 million views on his TikTok.
Disney brought in more robots and all their AI, such as Edwards talking to the American robot which tried to spoil a plot point. creator (Please refer to the following).
says social media metrics company RelishMix creator Views on TikTok, X, Instagram, Facebook, and YouTube count for a social media universe of 132 million people. In a positive chat, RelishMix said: “There's a rally in support of director Gareth Edwards, quoting his films. Godzilla and rogue one — Also keyed in are the film's trailer visuals, complete with the highly anticipated score by Hans Zimmer, not to mention its concept. “Finally, something new and different has emerged,” says one observer.
Ayaz added, “Leveraging the core concepts of humanity and technology was essential to bringing this story to fans across all marketing platforms.”
He further added, “Through activities such as the installation of movie-inspired 'AI robots' at major sporting events such as Chargers games, screening events, and digital content, audiences will be able to experience just a small part of the world of the film.” I was able to experience it,” he added. creatorCoupled with a creative ad campaign based on emotion and stakes, it emphasized the film's themes and generated buzz ahead of its release. ”
creator held a fan premium screening on Wednesday, and previews started today at 6pm. The picture is booked in more than 3,600 theaters, including 390 Imax halls, 600 premium large format screens, 250 4D/D-Box and 90 ScreenX halls.
