Because search engine rankings determine your online presence, many real estate professionals look to creative ways to enhance their digital marketing to stand out from their competitors. Online search results increasingly include top-level domains other than the regular .com, such as .realestate domains. These domains allow professionals to highlight their expertise with their own web addresses, allowing home buyers and sellers to find you online more quickly.
Search engine optimization is the key to unlocking the full potential of your online presence. While traditional .com domains have been the go-to choice for many types of businesses and professionals, .realestate domains offer unique benefits for anyone involved in real estate. This is more than just a web address. This is a strategic move to increase visibility in the highly competitive real estate sector.
Even if you've mastered the basics of SEO, you can still improve your online visibility. It might be time to consider a not-so-secret weapon: the .realestate domain.
Geographic specificity and search engines
Search engines like specificity. You succeed by understanding user intent and delivering relevant results. This is where the power of .realestate domains comes into play. Incorporating location-specific keywords into your domain tells search engines that your content is not only real estate related, but also directly tied to a specific area.
For example, a domain like YourCity.realestate speaks volumes to search engines about the geographic focus of your content. Potential customers looking for real estate in the area are more likely to stumble upon your website, increasing your chances of getting more leads and referrals.
Did you know that NAR members can also get a custom .realtor™ domain for free for the first year? A .realtor™ website is a great way to instantly tell the world who you are and what you do. This is the method. Secure your property with get.realtor and set yourself apart from .COMpetition!
Learn from professionals like you
Most home buyers begin their search online, looking for properties in a specific city, neighborhood, or school district. With a regionally targeted .realestate domain, like Lisa Kunkel's CranberryTownship.realestate, you can position yourself as a local expert. That's more potential leads for you.
Kunkel, an agent with Keller Williams Realty in Wexford, Pennsylvania, uses .realestate domains to create localized online experiences that are engaging and informative. “Registering the website and .realestate domain name was extremely helpful,” she says. “This is her fourth transaction in this area since she started using the .realestate domain last year.”
Attractiveness for buyers
With .realestate, you can have as many domains as you want, each including a free website and upgraded features like videos and home search to attract buyers . We consider all the places buyers search and set you up as the go-to agent, each with a customized .realestate website.
Additionally, with the free .realestate website you get special neighborhood templates designed for region-specific domains like Kunkel. These built-in templates maximize your website's SEO potential and get more lead traffic for your business.
As a special benefit to REALTOR® Magazine readers, for a limited time we are offering a 15% discount on .realestate domains. Just select your domain. Use promo code “SEO” at checkout to claim your savings.
Don't miss your chance to revolutionize your online presence. Use a .realestate domain to improve your search engine rankings and help you become the go-to real estate expert in your area. Start your search today at get.realestate.
