- Instacart uses generative AI to create photos for recipes.
- The recipes themselves, as published on Instacart, are written by AI.
- Many of the photographs have a habit of making the food seem disturbing or absurd, or a mixture of the two.
Grocery delivery app Instacart is currently using generative AI on food photos to create and execute AI-generated recipes. The results are a bit stomach-churning.
As first discovered, Instacart subreddit, the image has all the characteristics of an AI-generated image. Business Insider looked at the photos and found several more when searching for common ingredients and recipes like “chicken,” “cheese” and “cookies.”
Many of the photographs feature physically impossible or improbable compositions, unnatural shadows, and two visually similar elements fused into a single object. For example, take a look at this photo.fried hot dog”, the inside of the hot dog has a tomato texture.
or “” photogrilled salmon caesar salad”, lemon slices and lettuce are mixed together to create a new type of fruit-vegetable hybrid hitherto unknown to mankind.
This is a photo of “''.chicken inasal“'' features two chickens joined near the shoulders. (The recipe calls for chicken thighs, not two whole chickens, combined or not).
And here is a photo of “''.Range mug chocolate chip cookie a la mode” shows a small chocolate chip cookie hanging from the side of a coffee mug.
meanwhile AI image detection software is far from reliableall the above images were run through a program aimed at detecting AI images. Is it AI?. All of the above images returned were considered likely to have been generated by AI.
Meanwhile, as Instacart itself revealed, the recipe's ingredients and instruction text above are also generated by AI: “This recipe is powered by the magic of AI, so it may not be perfect. Check temperature, taste.'' “Taste as needed.'' Or switch it up completely. You are the chef. Refer to product packaging for dietary and nutritional information. It is provided here for your convenience only. Be sure to follow recommended food safety guidelines.”
search for A search for the above text string on Instacart's site returned over 8,000 results. Introducing recipes ranging from “Grilled Asparagus” to “Argentinian Torta de Ricota.”
According to the AI detection software used by BI, BI randomly checked five different recipes containing that text, and all of them contained photos that could also have been generated by AI. BI was unable to determine whether this applies to all recipes containing that text string.
An Instacart spokesperson told BI that the company is “optimizing for the best user experience.”
In May 2023, Instacart announced partnerships with: OpenAI creates “Ask Instacart” AI model This allows users to ask Instacart questions about what to make for dinner. The press release did not say that AI recipes will also be added to the site.
“As generative AI technology matures, we are constantly iterating our products to align with consumer expectations,” the spokesperson said.
Multiple companies have been accused of or admitted to using AI-generated images in the past year. Reuters reported that major advertising agencies are using generative AI art in their ads. Wacom, which makes tablets popular with digital artists, has removed images that many suspect were created by generative AI. Game company Wizards of the Coast I apologized After it was discovered that some of its ads were using generated AI.
With a few exceptions, such as Adobe Firefly, almost all generated AI images are trained on images that are not allowed to be used in AI training datasets and are therefore legally subject to copyright infringement and intellectual property rights. It remains a gray area. Getty filed suit against Stability AI, accused him of using the photo without paying for it. (BI's parent company, Axel Springer, Partnered with OpenAI Ultimately, it provides content from the Axel Springer properties to queries by users of ChatGPT).
Instacart, one of the few companies to go public in 2023, was down 25% from its IPO price of $30 as of Friday's close. Other than a brief pop during its debut, the stock has struggled to rise above its offering price. The next financial report is scheduled for mid-February.
