Recently, the first edition of Jammu Trade Fair 2024 was held at Jammu University Auditorium Ground.
The Central Government and the J&K administration are working together to change the face of the Jammu region by promoting tourism and trade in the region.
Recently, Chief Secretary of Jammu and Kashmir Atal Dulu reviewed all the plans and measures being taken in and around Jammu for massive development and promotion of tourism and culture.
Yasha Mudgal, Secretary, Ministry of Tourism told the media that in order to increase tourist footfall to Jammu region, various tourism promotion stakeholders from across the country will be brought together and taken on FAM tours to various spots. Told.
Recently, the first edition of Jammu Trade Fair 2024 was held at Jammu University Auditorium Ground.
The trade fair will be held till February 4, 2024 to highlight the growth and development opportunities of the Jammu region.
Rajeev Rai Bhatnagar, Advisor to the Lieutenant Governor, while inaugurating the Jammu Trade Fair, said that Jammu has a lot of opportunities in all sectors including tourism.
The Jammu Trade Fair is the first of its kind and has received great response, especially from leading companies in the tourism sector.
The Jammu region has already received significant attention from the central government for promoting new tourist destinations and homestays in the many hilly areas of the region.
The Chief Secretary on Thursday asked officials to promote Gharana wetlands while considering the possibility of tourism in Jammu. He said tourism authorities should work with birdwatching associations across the country to improve amenities and facilities in and around Guarana Wetland.
Ranjit Sagar Dam has attracted the attention of the tourism department to promote it as a new tourist destination. Chief Secretary Atal Dulu requested the J&K Tourism Department to start multiple water sports and adventure activities at the dam. Similarly, Jammu's tourism authorities are trying to portray Mantalai as a spiritual hub of yoga.
Yasha Mudgal, Secretary, Ministry of Tourism said that they will build world-class infrastructure and facilities for yoga-loving tourists for the Mantalai circuit.
With the help of the central government, focus is on pilgrim tourism in the Jammu region.
The government has already decided to develop religious sites at Ambaran, Kameshwar Temple, Purmandal, Uttar Behni and Shiv Kohli for pilgrim tourists.
With its inaugural trade fair and focus on promoting tourism, the Jammu region has attracted significant attention not only from the administration but also from major investors in trade and tourism.
