- Embu is a member of the Central Region Economic Block (CEREB) and contributes 1.57% to Kenya's gross domestic product.
- Patrick Njiru Kuria, a serial entrepreneur who owns Palea Stores Limited and Kenya Mpia buses, is one of the richest people from Embu.
- Sarah Kabu, who runs Bonfire Adventures with her husband Simon Kabu, grew up in Embu County.
TUKO.co.ke journalist Japhet Ruto has over eight years of experience in financial, business and technology reporting, providing deep insight into economic trends in Kenya and the world.
Embu is a member of the Central Regional Economic Area (CEREB) and contributes more than 25% of the country's gross domestic product (GDP).

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What is Embu’s contribution to Kenya’s GDP?
According to the Kenya National Bureau of Statistics' 2023 national totals, CEREB's cumulative GDP contribution for the five years from 2018 to 2022 was 26.3%.

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Mr Kiambu contributed an average of 5.7%, Mr Nakuru 4.94%, Mr Meru 3.3%, Mr Nyeri 2.1% and Mr Mhlanga 2.01%.
According to the study, Embu contributed 1.57%, Nyandarua 1.5%, Kirinyaga 1.33%, Laikipia 0.92% and Tharaka Niti 0.6%.
Enterprising businessmen, influential politicians and artists are Embu's main economic drivers.
Who are the richest people in Embu?
TUKO.co.ke We have listed Embu's richest people in no particular order.
1. Patrick Njiru Clear
Patrick Njiru Kuria is a serial entrepreneur who owns Paleah Stores Limited.
We also sell construction materials such as cement, iron plates, sand, and iron, and also handle food.
Daily Nation reported that Kuria was embroiled in a Ksh9.3 billion tax dispute with the Kenya Revenue Authority (KRA).
KRA accused Mr Kuria of under-declaring the company's profits, but the matter was spared after Judge David Majanja asked him and his wife to pay 10 million Kenyan shillings to the tax office.

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Besides Palea Stores Limited, the couple has invested in the transport industry through Mpiah Buses in Kenya.
2. Peter Njagi Njeru
Njeru founded Riva Petroleum in June 1996 and registered it as a limited liability company.
He started his company after working for 10 years as a road and highway engineer in the Department of Roads and Public Works.
The oil marketing company has branches in major cities and is headquartered at Mayfair Suites in Westlands, Nairobi.
Additionally, he has expanded into the real estate sector, holding directorships at South Lake Developments Limited, Key 3 Properties Limited, Hand in Hand East Africa Limited, Jamu Homes Limited, Briken (EA) and FREDS Limited.
3. Sarah Cub
Sarah Kabu, who runs the tourism company Bonfire Adventures with her husband Simon Kabu, grew up in Embu County.
They started a tour and travel company from scratch. The two said the idea to start the business came from a group discussion before turning it into a multi-million dollar business.

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In June 2023, the couple revealed that they had joined Kenya's billionaire club.
“I thank God that we have officially joined the billionaire club,” Sarah revealed in an interview with Ghanaian YouTuber Warde Maya.
4. John Gitonga Mukunzi
Mr Mukunzi is the Manyatta Member of Parliament (MP) who defeated a big-name MP in the 2022 general election.
Although he was not very well off from an early age as his father was a bus driver and his family was not well off, he immersed himself in literature and did very well in school, securing admission to the University of Nairobi.
After applying several times but failing to secure an internship, Mukunji started her own company, ERS, with a loan from HELB.
“At that time, I decided not to look for another job and immediately went back to school after a three-month vacation and used part of the KSh 25,000 HELB funds to register my own company ERS,” he said. told Citizen Digital.

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ERS works in renewable energy and employs dozens of young people.
5. Njue and Janet Keary
Njue Kyariye and his wife Janet came into the spotlight after they received a court order to demolish half of a high-rise building built on expropriated land in Embu town.
The pair were instructed to pay the owner 43 million Kenyan shillings. The couple own Morning Glory Plaza near Kenya Commercial Bank (KCB).
According to Who Owns Kenya, they own several other buildings in Embu town.
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Source: TUKO.co.ke