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Paramount's president of global marketing confirmed that the studio chose not to explicitly market the new film. mean girls They remade it as a musical because they “didn't want to turn off the audience.”
The latest box office triumph sees Renee Rapp reprise her Broadway role of Regina George. the last thing he said to meAngourie Rice as Cady Heron.
After its theatrical release on Friday (January 12), several audience members took to social media to learn that the new film was not a direct remake of the 2004 classic comedy film, but rather an adaptation of Tina Fey's Broadway musical. expressed disappointment.
Paramount's Mark Weinstock said the decision to avoid marketing it as a musical was intentional.
“We didn't want to rush into saying this is a musical because people tend to treat musicals differently,” he said. variety.
“First of all, let me say that musical, musical, musical, which can turn viewers away,” he said. “I want everyone to be equally excited.”
Weinstock continued, “This film is a broad comedy with music. Yes, this may be considered a musical, but it appeals to a wider audience.”
Cast of new musical version of 'Mean Girls'
(Alamy)
You can see it in [trailers for] Wonka and the color purple“They don't say it's a musical either,” he insists, adding, “The title has musical notes, so it's not overbearing and contains a hint.”
When faced with fans' disappointment that the film's world premiere took place on Monday instead of Wednesday, Weinstock explained: That's a boring answer. ”
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One of the most famous quotes from the Lindsay Lohan-led original work mean girls, Karen Smith, who played Amanda Seyfried, said, “On Wednesdays, we wear pink.”
The new film opened to an impressive $33 million at the box office, but critics are divided. independent personIn her two-star review, Clarice Laurie of “The Musical'' called the film “an unsatisfying, culturally irrelevant musical rehash of a teenage classic.''
“Most of the cast has succumbed to expectations of recreating the still-cut comedic timing of the original film's stars,” Lowry writes. “Meanwhile, musical numbers are on the decline as budgets seem to be tight.”
meanwhile, new york times's Manohla Dargis was a little more kind. “She's not particularly sour and definitely overstuffed, but her charm and magnetic likability remain intact,” she wrote.
mean girls is currently showing in theaters in the United States. It opens in UK cinemas on Wednesday (January 17th).
