In order to attract more foreign tourists to the city, Mayor Alejandro Luz Castro has partnered with airlines and industrialists to offer great cultural, historical, gastronomic and archaeological offers and high security. We are strengthening our promotion strategy for Merida as a tourist destination that offers discounts. .
On the second day of the business agenda at the International Tourism Expo (FITUR) in Madrid, Spain, the city president held a meeting with businessmen and diplomats in order to strengthen the city's links with the promotional circuit at the international level. Participated in strategic working meetings. .
“On the second day of this work, the Mérida City Council announced an agenda of activities and meetings focused on the development of projects that will bring economic benefits to the tourism industry, strengthen it, and bring more jobs and benefits to the local community. “We worked on finalizing the… families,” he said.
In his first activity, Mr. Luz Castro signed a letter of commitment to Guatemalan airline TAG Airlines to intensify the promotion of both destinations with the aim of increasing the flow of tourists to both destinations. We reaffirmed our commitments, including:
The signing of intent was signed between Marcela Toriello, owner of TAG Airlines, and Mayor Alejandro Luz, acting on behalf of Harris Whitbeck, General Director of the Guatemala Tourism Association (INGUAT), Commercial Advisor of Spain and Guatemala. Carlos Medrano was appointed. Honorary witness. ).
At the end of the signing of the document, the authorities present emphasized the importance of Mérida as an attractive destination for tag carriers, while the Guatemala-Mérida-Guatemala route achieved the best results and was established as the second route. Nowadays, it is becoming even more important. It's operational so far. .
Similarly, in response to the request of the tourism industry, it has indicated that it plans to restart its strategy to promote tourism in the Mayan world through trade fairs and tourism missions to be held next February. Develop these actions. concrete.
The mayor also met with Harris Whitbeck, General Director of the Guatemalan Tourism Association (INGUAT), who since taking office on January 15th has continued the project to promote the Mayan world in Mérida, and the presence between the two countries. We reaffirmed our determination to focus on the connecting elements that will Both destinations.
As the final goal of his work, Luz Castro is working with Enjoy TRAVEL, one of Spain's most important wholesalers, to assess the possibility of creating multiple destinations between the Spanish cities of Havana and Mérida. After signing a letter of intent, the project was restarted. A project launched by former mayor Renan Barrera Concha at FITUR 2023 to bring Spanish and European markets closer to our city.
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