Turkiye, one of the world's leading tourist destinations, continues to develop steadily in this sector and will receive 56.7 million foreign tourists in 2023, an increase of 10% over the previous year.
According to information released by the Turkiye Ministry of Culture and Tourism, the country's tourism receipts increased by 17% year-on-year to $54.3 billion, with the average visitor spending per night reaching $99. These are the highest numbers in the country in terms of the number of foreign tourists and tourism receipts.
Record tourism demand
One of the most popular destinations in Europe in terms of culture, art, gastronomy, cycling and religious tourism, in addition to unique opportunities for sea, sand, sun and beach tourism, Turkiye will set a record in 2023. Established. The country aims to attract her 60 million tourists in 2024 and generate $60 billion in tourism revenue. Preferring market diversity within the framework of its tourism strategy, Tolkier will focus on new target markets this year and continue its activities in its current strategic markets.
First country to sign protocol with Global Sustainable Tourism Council
Behind the success of Turkiye's tourism industry are strategic and far-sighted policies aimed at creating an attractive environment for visitors. Thanks to this policy, tourism has become a more sustainable and inclusive sector. In 2022, Turkiye became the first country in the world to agree to the Global Sustainable Tourism Council (GSTC) at government level and implement it as a sectoral requirement.
The Turkiye Sustainable Tourism Program is the result of a cooperation agreement signed with GSTC, creating trust and confidence among visitors. With this program, Turkiye offers a variety of sustainable experiences, including eco-friendly accommodation, cycling and trekking activities. All of this aims to create a deeper connection between the country's heritage and the people who protect it.
Various trips available all year round
Known for its unique geographical location surrounded by blue sea on three sides and rich history, Turkiye stands out as a versatile travel paradise all year round. Taking bold steps to introduce its tourism assets to the world, the country attracts travelers with an extremely diverse offering, including great city tours, sporting activities, international events and festivals.
However, Turkiye's tourism offer is not limited to popular destinations. The country's attractions extend beyond its famous tourist attractions to its archaeological wonders. To ensure the continuity of cultural heritage, numerous archaeological excavations and restoration projects are being carried out to preserve these archaeological gems. Turkiye, a pioneer in this field, has increased the number of archaeological projects to 720 in 2023. By 2024, the number of projects will reach 750, strengthening the country's leadership in cultural heritage protection. Additionally, the country enchants visitors by lighting up its famous ruins for evening walks, transforming these historical treasures into breathtaking sights under the evening sky. Places such as Ephesus in Izmir, Hierapolis in Denizli, Patara and Side in Antalya not only showcase Turkiye's historical heritage but also help visitors forge a closer and magical connection with the country's rich cultural heritage. We offer unique opportunities.
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