Pixis.ai and Channel Factory have announced a partnership to help advertisers maximize ROI with less budget.
The partnership will enhance Channel Factory's existing AI technology with Pixis.ai's AI capabilities to solve marketers' needs, increasing operational speed, accuracy, and quality, reducing time-to-market, resource requirements, and Costs are reduced.
Pixis.ai integrates codeless AI technology across existing Channel Factory AI and technology stacks to support contextual AI and targeting.
Marwan Kai, CEO of MIS Gulf, added: “Over the past three years, Channel Factory has established itself as the most trusted and most effective solution for brands and agencies when it comes to video and social solutions.
“Integration of Pixis AI not only enhances our current offering and provides our partners with faster and more efficient campaign results, but also allows us to leverage the latest technology to target and engage our audiences. It will open more doors for brands that are in the market.”
Pixis.ai's technology is trained to optimize Channel Factory's AI and human-powered awareness campaigns, as well as increase the efficiency and accuracy of content moderation.
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We've also enhanced Channel Factory's content classification and reconciliation process to maximize accuracy while reducing human input time.
The solution helps advertisers improve performance through industry-leading brand relevance and targeting, as well as performance optimization enabled by AI automation that delivers efficiency and effectiveness.
This combination allows for 18,000 optimizations per campaign, compared to 50 manual optimizations.
Neel Pandya, CEO (EMEA & APAC) of Pixis said: “This partnership will significantly increase the effectiveness and efficiency of both parties.
“And I’m extremely excited that Pixis is poised to launch its second Channel Factory, equipped with cutting-edge AI technology to power campaign optimization at scale. ”
“At a time when advertisers increasingly need to streamline the media buying process and improve campaign performance, this partnership brings Pixis.ai and Channel Factory together as a leading platform,” said Tony Chen, CEO of Channel Factory. ''.
