REA Group's realestate.com.au has extended its partnership with Sydney Swans AFL club for a further two seasons.
The extension marks a memorable 10-year partnership with the club, which began in 2016 and will continue until the end of 2026.
(LR): Sydney Swans CEO Tom Hurley, REA Group CEO Owen Wilson, Swans Defender Tom McCartin
The platform has been a key partner since 2020, with its branding on the back of the club's playing guernseys (jerseys), and this will continue as part of the re-signed deal.
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REA Group CEO Owen Wilson said the partnership was a valuable marketing asset for both consumers and customers.
“realestate.com.au is the clear leader in the Sydney market and our engagement with property-seeking Sydneysiders continues to strengthen throughout our partnership with Swans,” he said.
“Our unrivaled realestate.com.au audience delivers significant value to Australian real estate agents. As the country’s largest real estate market, our involvement in Sydney and across New South Wales is a key part of our business. We are thrilled to have the opportunity to continue this large-scale partnership while deepening our connection with consumers and customers.”
Sydney Swans CEO Tom Hurley said the feeling was mutual.
“We are extremely grateful for the support we have received from realestate.com.au and our team is proud to have their name engraved on the back of the iconic red and white Guernsey. ” he said.
“Just as realestate.com.au helps Australians find a new home, they have supported us on our journey to a new home this year.
“On behalf of everyone at the club, I would like to thank Owen and his team for their hard work in making our partnership a reality. We look forward to continuing to work together in the future. ”
