The Tourism Authority of Thailand (TAT) recently hosted a livestream in partnership with Trip.com Group. Super World Tour BOSS LIVE under Thailand – a must-have for Chinese people The campaign, which took place at Rosewood Bangkok Hotel on January 31, raised over 100 million baht (US$2.79 million) in one day.
This live stream showcases Thailand travel deals such as flight discounts, accommodation promotions, and travel packages, with the aim of showcasing the majestic islands, culture, and delicious food, and growing Thailand into a leading destination. announced.
The platform was run by Trip.com Group Vice President Sun Tianxu, who believed the platform was an effective marketing tool for Chinese tourists. The group sees Thailand as a key destination, with Bangkok expected to be the most popular destination in Southeast Asia for Chinese tourists by 2023. Phuket and Chiang Mai also secured a spot in the top 10 with a 174 per cent increase in bookings in the same year (compared to other countries the previous year). These three cities are expected to be his primary destinations throughout 2024.
The next livestream session will be held in Phuket on February 28th.
Thai Prime Minister Sureta Thavisin said an early agreement between the two countries would help promote tourism, investment and trade and strengthen ties.
Minister of Tourism and Sports Sudhawan Wangspakikosol said that Thailand is prepared to promote activities to exchange Thai and Chinese culture nationwide in the hope of attracting large numbers of Chinese and overseas tourists to Thailand. He added that there is. Examples include this month's Lunar New Year festival and April's World Water Festival.
TAT also signed letters of intent (LOI) for cooperation in the tourism field with eight major Chinese partners, and also worked with Chinese airlines to improve air connectivity between the two countries.
