The first UNWTO Africa Communication, Media and Tourism Training Workshop, held in partnership with the Zimbabwe Ministry of Tourism and Hospitality Industry and the Zimbabwe Tourism Authority (ZTA), will be held at the majestic Victoria Falls from 13 to 15 November 2023. The event was held at a gathering of tourism experts. , selected journalists, media and communication experts from his 20 countries in the African region.
The three-day event focused on the opportunities to integrate tourism into key conversations and the continuing challenges facing Africa as a community, destination and region.
Although African tourism has received increasing media attention in recent years, deep-rooted perceptual barriers and stereotypes still influence the continent's image, and the region's tourism sector is not able to reach its full potential. It's preventing you from doing that.
Through effective communication campaigns and innovative marketing strategies, we are changing the narrative around Africa and showcasing its unique beauty and tourist attractions, with the ultimate goal of promoting Africa as a top destination in the world. You can build your storytelling.
High-level international experts and top content creators from across the media sector will lead conversations in an intensive training program that will provide participants with meaningful opportunities to strengthen their communication and media literacy skills to better promote and brand their destinations. We provided the tools. of digital and social media platforms.
Participants will be guided by a theoretical approach to discussion and groups including case studies and field trips focused on emphasizing the importance of culture, heritage, wildlife conservation and community for the sustainable development of tourism. I had the opportunity to combine work activities.
The training session culminated with a certificate awarding ceremony to the participants.
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Photo source: Wikimedia Commons License: CC-BY-SA Copyright: Supmena
