Tourism Malaysia will participate in the 12th Jeddah International Travel and Tourism Exhibition to attract Middle Eastern tourists, highlight its efforts as a Muslim-friendly destination, and prepare Saudi Arabia for Visit Malaysia 2026. We aim to increase the number of tourists.
Malaysia Tourism Board actively participate in 12th Jeddah International Travel and Tourism Exhibition (JTTX) Today is taken as a strategic move to strengthen promotional activities and attract more Middle Eastern tourists to Malaysia.
This three-day event serves as an important platform to connect international travel businesses with the rapidly expanding Saudi travel market, recognized as one of the fastest growing markets globally. JTTX has brought together influential local travel leaders and international exhibitors to foster new relationships, strengthen existing business partnerships, and explore opportunities for collaboration.
To commemorate the fourth consecutive year of exhibiting at JTTX, Tourism Malaysia Datuk Musa Haji Yusof, Deputy Director (in charge of promotion). The Malaysian delegation was represented by seven prominent travel agencies including Al Safer Travel & Tours, Future Group Tour & Travel, GR Travel & Tours, Kurma Gateways Travel, TH Travel & Services, Universal Holidays Travel & Tourism and Qadasfly Travel & Tourism. Consists of stores.
Additionally, five prominent hotels and resorts joined the delegation: Aloft Langkawi Pantai Tengah, Grand Ion Delemen Hotel, Genting Highlands, Holiday Villa Hotels & Resorts, Hospitality 360, and Sunway City Kuala Lumpur.
Malaysia proudly maintains its priorities “This year's top Muslim-friendly destinations” Recognized by Mastercard Crescent Ratings Global Muslim Travel Index (GMTI) 2023. The destination has also been awarded as 'Muslim Women Friendly Destination of the Year'. These awards are the result of an annual online survey that considers a variety of criteria, including the availability of halal food, access to places of worship, Muslim-friendly service at hotels, and overall safety and security. It was done.
Datuk Musa Haji Yusof Said: “We are grateful for the opportunity to collaborate and collaborate with some of the best companies in the industry such as Saudia, Air Arabia and Al Mosafah (Sira). With the development of new tour packages for Visit Malaysia 2026, , we expect the number of arrivals from Saudi Arabia to increase significantly this year.”
Malaysia received 38,143 tourists from Saudi Arabia from January to September 2023, more than 35,980 tourists in 2022. Malaysia aims to welcome 27.3 million tourists in 2024 and generate revenue of RM102.7 billion. An ambitious target of 35.6 million foreign tourist arrivals has been set for the upcoming Visit Malaysia Year 2026.
Vicky is the co-founder and editor-in-chief of the TravelDailyNews Media Network. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor's degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales. She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
