Homeowners are currently tracking a record 3 million Australian properties on realestate.com.au, representing almost 30% of homes nationwide.
According to REA Group data, property owner tracking is up 41% compared to a year ago.
Homeowners are also now visiting the property owner dashboard on realestate.com.au more frequently.
In October, 600,000 owners visited their personalized dashboard. This is an increase of 43% over the past year.
back side of realEstimate Australian homeowners will now connect to realestate.com.au when the service launches in early 2023.
Approximately 200,000 consumers became members of realestate.com.au in October alone.
PropTrack's market-leading Automated Valuation Model (AVM) powers realEstimate.
Several proprietary models combine comparable sales and hundreds of unique data points to deliver AVMs that reach global benchmark standards in terms of accuracy.
REA Group Chief Product and Audience Officer Melina Cruikshank said engagement with property owners was at the heart of REA's consumer strategy.
She said REA Group's unparalleled view of the real estate market helps power the unique, data-rich experience that owners desire.
“The current generation of owners and sellers have very high expectations when it comes to immediacy and transparency,” Cruikshank said.
“Connecting with owners is important so they feel informed, close to the market and ultimately confident in their decisions.
“We know that realEstimates updated through our platform consistently fosters fresh conversations with real estate agents.”
Ms Cruikshank said owners who tracked their properties were more likely to become sellers sooner and seek financial advice.
“Underscoring the importance of tracking properties, on average 40 percent of properties are tracked by their owners before they are put on the market.”
Mr Cruikshank said the group's large ownership group gave estate agents access to a wide range of people at various stages of ownership and sale.
“The special features in the new Pro subscription are designed to help agents better leverage our loyal seller users,” she said.
“Owners are particularly interested in the work of local agents who can inform them of their options and help them find the best time to sell.”
