As one of the world's leading tourist destinations, Turkiye continues to grow steadily, welcoming 56.7 million international tourists in 2023, an increase of 10% compared to the previous year. Turkey's tourism revenue rose 17% year-on-year to $54.3 billion, with the average guest spending $99 per night, the Ministry of Culture and Tourism said. International visitor numbers and tourism receipts have been announced as record-breaking numbers for the country.
Record tourism demand
Europe's most popular destination for sea, sand and sun holidays, as well as cultural, artistic, gastronomic, cycling and religious tourism, Turkiye celebrated a record year in 2023. The country is looking to build on its success. It aims to attract 60 million tourists and generate $60 billion in tourism revenue by 2024. Prioritizing market diversity in its tourism strategy, Turkiye will continue its activities in current strategic markets while focusing on new target markets in 2024.
First country to sign the Sustainability Protocol
Behind the success of Turkiye's tourism industry are strategic and forward-thinking policies that are committed to creating an attractive environment for visitors. The country has transformed its tourism sector into a more resilient and inclusive structure through responsible and sustainable policies. In 2022, Turkiye became the first country in the world to reach an agreement with the World Sustainable Tourism Council at government level and implement it as a sectoral requirement. The Turkiye Sustainable Tourism Program arises from the conclusion of a cooperation agreement with GSTC to reward real practitioners of sustainable tourism and build trust and confidence among visitors. With this program, Turkiye guarantees a diverse and sustainable experience, including eco-friendly accommodation, cycling and trekking. All of this aims to foster a deeper connection with the country's heritage and the people who protect it.
Turkiye: a versatile destination all year round
Known for its unique geographical location and rich history, surrounded by the azure sea on three sides, Turkiye stands out as a versatile travel paradise all year round. The country is taking bold steps to showcase its tourism assets to the world, attracting great attention from visitors with its extraordinary product variety, including great urban escapes, sporting activities, international events and festivals. I am collecting. However, Turkiye's tourism services are not limited to popular destinations. The country's attractions go beyond well-known landmarks and encompass hidden gems like archaeological wonders. Turkiye is committed to the preservation of these archaeological gems to ensure the sustainability of the cultural heritage and carries out numerous archaeological excavations and restoration projects. As a pioneer in this field, Turkiye has increased his archaeological projects to 720 in 2023. The project will strengthen Turkiye's leadership in the preservation of cultural heritage, which he expects to reach 750 in 2024. Additionally, the country attracts visitors by lighting up its popular ruins for nighttime visits, transforming these historical treasures into breathtaking sights under the evening sky. These places, such as Ephesus in Izmir, Hierapolis in Denizli, Patara and Side in Antalya, not only introduce Turkiye's historical heritage, but also give visitors a more intimate and magical experience with the country's rich cultural heritage. It offers a unique opportunity to connect.
