Tourism experts, journalists, media and communication experts from 20 countries in the African region gathered for the first United Nations World Tourism Organization (UNWTO) Communication, Media and Tourism Training, held recently in Victoria Falls, Zimbabwe.
The workshop, held in collaboration with the Zimbabwe Ministry of Tourism and Hospitality Industry and the Zimbabwe Tourism Authority (ZTA), was an opportunity to bring tourism into the mainstream conversation and highlight the ongoing challenges facing communities, destinations and Africa. focused on. region.
The three-day event highlighted effective communication campaigns and innovative marketing as strategies to change persistent perceived barriers and stereotypes that prevent Africa's tourism sector from realizing its full potential.
The workshop also discussed the need to build new storytelling to showcase Africa's unique beauty and tourist attractions, with the ultimate goal of promoting Africa as a top global destination. .
High-level international experts and top content creators from across the media sector led the conversation in an intensive training program, providing participants with meaningful tools to strengthen their communication and media literacy skills. Use of Digital and Social Media Platforms.
Participants will be guided by a theoretical approach to discussion and groups including case studies and field trips focused on emphasizing the importance of culture, heritage, wildlife conservation and community for the sustainable development of tourism. I had the opportunity to combine work activities.
