Compare the Market Meerkats Alexander and Sergei are shining a light on the next big household expense – energy – in their latest campaign.
The campaign marks the launch of the price comparison website's revamped Energy Journey, which allows Australians to compare prices in minutes.
The latest offering is part of the leading financial comparison website's “Meerkat Motivationals'' series, in which Alexander and Sergey teach “One Click Colin'' that turning off gas and electricity is not the only way to save money. It shows.
andrew holtCompare the Market's chief marketing officer said he hoped 'One Click Colin' would help Australians wake up to their overspending.
“Amazingly, eight in 10 Australians we recently surveyed said they had not switched their energy plan in the past 12 months. This means that you may be missing out.
“We know household budgets have taken a hit in recent years, and one of the ways Australians can get some cash back is by switching to a cheaper energy plan.”
The 'One Click Colin' integrated campaign ran on TV, BVOD, online video, radio and out-of-home channels from May 5th.
This initiative coincides with the relaunch of Compare the Market's fully online comparison tool.
Earlier this year, Compare the Market flexed its agency model and launched a new campaign in which Meerkats partnered with real estate professionals and property hosts. house sales Australia, Andrew Winter.
See also: Meerkat team and real estate expert Andrew Winter participate in 'Compare Markets' campaign through in-house agency
credit:
Chief Marketing Officer: andrew holt
Brand GM: michael goodhue
Brand & Campaign Manager: india williams
Campaign coordinator: Amber Hagan & Rebecca Bartel
Campaign design: Janice Yong
agency: Overall picture
Creative direction: Oliver Devaris & Graham Johnson
Project direction: Jen Peace & Therese Walley
production: scarlett howard
production:
Passion photos: Dave Scanlon, Kate Goodwin, Rick Brand
Send photos: fiona mcgregor
