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Sean Burley sees a strong demand for promotional activities, which helps him invest in the real estate market.
A Brisbane man who was asked to shadow Hollywood star Ryan Reynolds has turned his movie star looks into an investment, securing a $1 million home in the process.
Sean Burley, 35, may be more than a decade younger than the Canadian-American billionaire, but he is often mistaken for a Hollywood star and has even had fans shower him with selfies at airports.
Mr. Burley, who was well-dressed, said he didn't have the energy to tell Mr. Reynolds' fans that he wasn't a movie star or any other celebrity.
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Brisbane's Sean Burley has been mistaken for Ryan Reynolds by fans.Photo: Instagram
Brisbane residents receive a lot of requests for product promotions.
“I’d love to say he could be my half-brother, but no,” he laughs. “The funny thing is, I just don't see it and it comes up every day from people.”
An airport video of a fan asking him for a selfie generated exposure and caught the attention of people who work directly with Mr. Reynolds, one of whom offered Mr. Burley a job in Abu Dhabi earlier this year. .
“Unfortunately, due to scheduling conflicts, I was unable to attend the body double ad with Ryan Reynolds in Abu Dhabi three months ago. He is Abu Dhabi's new ambassador. He said he'll remember me, which is great.”
His movie star looks have earned him more than 118,000 followers on Instagram alone over the past few years just for posting advice on men's fashion, and he's spawned collaborations with major brands that have helped him save money on real estate purchases. Masu.
Mr Burley enjoys the sun in Noosa.
Burley has 118,000 followers on his Instagram account, which focuses on men's style, fashion and travel.Photo: Instagram
Brisbane was “fantastic”, he said. “I love this city. I think it was one of the most underrated cities in the world, to be honest. Look, the Olympics are coming up and it's crazy. It's so cool and the people are so cool. We make it a comfortable place to live.”
Mr Burley, who was born in South Africa, moved to Brisbane with his parents about nine years ago and bought a three-bedroom townhouse off Stockland in the North Lakes in 2016 for $489,000.
The property is currently on the market for $700,000 through Place Ascot agents Drew Davis and Olivia Charlton, $15,000 above list price.
Burley also supported Guraya's Bulimba luxury apartment project, Canvas, and purchased the off-plan, three-bedroom, two-bathroom, 131 square meter apartment for $1.34 million in 2022.
“Those guys do a great job,” he said. “It's gone up quite a bit. We paid $1.34 million and it was revalued to $1.7 million. It was completed late last year. It's an investment.”
He sold a three-bedroom townhouse in North Lakes for $700,000.
He bought a three-bedroom apartment in the Bulimba project for $1.34 million.
Balley, who balances creating content for brands and educating men about fashion, style and travel, also works a day job from anywhere running InXpress, a high-tech delivery company that compares shipping options for businesses. ing.
“You can compare DHL, FedEx, UPS, TNT and other courier companies against each other and choose based on weight, quantity, size, urgency and distance to your destination. We have great software in place so we don't have to create multiple accounts with shipping companies.”
That flexibility allows him to travel extensively, including currently playing polo in Argentina.
Burley's day job is at a technology company that compares shipping options for businesses.
Mr. Burley participated in the Uniqlo campaign.
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“I'm going to play a month's worth of matches in Argentina and then come back here to play in the Australian polo season,” he said. “I'll probably be joining a team called Larapinta. They're based about 30 minutes outside of Brisbane.”
Asked if locals in Argentina might think they see Hollywood stars playing polo, Burley said: “Ryan Reynolds doesn't even know he plays polo.'' I think so,” he replied with a laugh.
But for fans looking to catch a glimpse of Hollywood stars, the closest they'll get this year will be when Reynolds delivers the closing keynote address at the annual AREC conference on the Gold Coast, albeit via satellite.
