Easter 2024 was a crucial period for tourism in Italy, with around 7 million guests recorded, and cities of art and sustainable travel modes particularly favored among foreign tourists.
This Easter was a key moment for Italy's tourism industry, as data collected by the Florence-based website shows. Tourism Research Center on behalf Assoturismo Confessercenti.
The number of overnight guests in accommodation over Easter reached nearly 7 million, an increase of 1.2% compared to the same period in 2023.
In particular, the number of foreign tourists increased by 3.2% compared to the previous year, but the proportion of Italians decreased slightly to 0.8%, which is probably due to economic factors and the impact of a decline in purchasing power.
In terms of destinations, foreign tourists strongly preferred art cities and art villages, with an estimated increase of 2.7%.
Italian tourists, on the other hand, preferred beach and spa locations, along with a growing interest in slow tourism. This trend is supported by the success of his FrecciaLink, an all-in-one train and bus service offered by Trenitalia, and the use of trains as a popular mode of transport for these trips.
FrecciaLink will grow by 90% in 2022
fletcher link Travel (Frecciarossa high-speed rail and bus connections) will see a dramatic increase of 90% compared to 2022, with over 1 million passengers purchasing tickets to use the 123 links offered by the regional rail service. I bought it.
With the introduction of the Frecciarossa night train and the hybrid Intercity train, the range of services has further expanded, with more than 16 million people riding Intercity and Intercity night trains in the past year.
Destinations that have benefited most from this increase include Madonna di Campiglio, Cortina d'Ampezzo, Pompeii, Matera and Assisi. These are easily accessible thanks to Trenitalia's integrated rail and bus services, promoting a more sustainable and considerate approach to tourism. .
Integrated tourism and slow tourism
The concept of intermodal and slow tourism gained popularity during Easter 2024, creating a new trend in the way Italians travel. The growing focus on more sustainable and mindful tourism is rediscovering alternative ways of traveling that combine different modes of transport, especially trains with walking and other environmentally friendly transport options. This allows you to arrive at your destination in comfort and environmentally friendly, with the aim of reducing the carbon footprint of your journey. This is also the mission of True Italian Experience, with Trenitalia as a key partner, offering sustainable, original and exclusive travel experiences designed to reveal the most authentic essence of Italy.
Madonna di Campiglio is one of the top destinations in 2024 for lovers of mountains and slow tourism. Trenitalia's connection with Freccia Link has made this location accessible to those seeking a holiday experience that combines sport, nature and relaxation while respecting the environment. Easy access by train helps reduce environmental impact and promotes a more careful and respectful way of enjoying alpine landscapes.
Naples and Pompeii have an immense historical and cultural heritage and have attracted many visitors interested in exploring their archaeological and artistic riches. The FrecciaLink service has made it possible to easily access archaeological areas and combine the convenience of rail travel with the discovery of some of the most fascinating archaeological sites of the past.
Vicky is the co-founder of the TravelDailyNews Media Network. Editor-in-chief. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor's degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
