Arabian Travel Market (ATM) 2024, held at Dubai World Trade Center, is a hub for forward-thinking discussions about the future of the hospitality industry. As the region's major travel and tourism events unfold, industry leaders are highlighting major changes towards slow travel, sustainable practices and technology integration.
During an engaging session titled ATM 2024 Future Stage “Trends shaping the future of hospitality in the Middle East” Prominent figures from leading hospitality companies and technology partners shared their insights. The discussion, led by Haitham Matar, Managing Director, Middle East, Africa and Southwest Asia, IHG Hotels & Resorts, explored the transformative trends that will redefine travel preferences post-pandemic.
Highlighting the evolution of consumer behavior, Matar said:
The appeal of outdoor adventure has surpassed the popularity of traditional beach vacations. It is essential for the hospitality industry to work closely with tourism authorities to develop attractive offers that cater to these new preferences. ”
He also highlighted consumers' willingness to pay a premium for sustainable services at hospitality companies that prioritize green practices, including an up to 31% increase in spending intent from green travelers.
IHG Marketing Director Haitham Matar during a conference at ATM2024 – ShamalCom
The session also touched on the role of artificial intelligence and data analytics in improving the guest experience and reducing travel anxiety, a point echoed by Sandeep Walia, Chief Operating Officer, Middle East, Marriott International. did. Mr. Walia pointed out that a growing trend is the emergence of “kamo destinations” that replace traditional vacation spots in geographical proximity.
Diverse input from industry leaders including Marriott, Four Seasons, Banyan Tree Dubai, Mastercard and Silk House painted a detailed picture of the challenges and opportunities that lie ahead for the hospitality industry. ”
Matar added.
Daniel Curtis, Middle East Exhibition Director at Arabian Travel Market, comments on the value of these discussions:
Today's insights are not just theoretical. These reflect the ongoing transformation we seek to foster through ATMs. These sessions are designed to provide participants with the tools and knowledge they need to move the industry forward. ”
ATM 2024 also hosted the Global Stage Welcome and Market Insights Summit, which focused on Dubai's strategic tourism objectives and the potential of fast-growing markets in China, India and Latin America.
ATM 2024, which will continue until May 9, will be an important platform for dialogue and innovation, with support from strategic partners such as Dubai Economic and Tourism Authority, Emirates, IHG Hotels & Resorts and Al Rais Travel. Continue to exist. This year's theme is “Driving innovation: Transforming travel through entrepreneurship” encapsulates the dynamic spirit of the ongoing debate and the visionary trajectory of the global travel industry.
