The Internova Index is based on millions of travel reservations, surveys of U.S. business travelers, Canada
new york, May 9, 2024 /PRNewswire/ — Demand for business travel remains strong. 2024 Internova Index: North American Business Traveler Insightsa new study on travel trends conducted by Internova Travel Group.
Demand for business travel remains strong, according to Internova Travel Group's new travel trends study, 2024 Internova Index: North American Business Traveler Insights.
85% of business travelers surveyed expect to travel the same or more often in 2024 than in 2023. About 30% combine leisure and business travel, or “bleisure.” of hotels booked by a business traveler in his average daily room rate (ADR) US It increased by about 5% from 2022 to 2023. And since COVID-19, travel agents are playing an increasingly important role in booking business travel.
North American Business Traveler Insights is the first corporate travel-focused version of the annual Internova Index: North American Traveler Insights series. It is based on analysis of millions of travel bookings. US and Canadaalso conducted a consumer survey of approximately 3,000 travelers.
The study categorizes business travelers into three segments: executives, senior management employees; Business travelers who travel frequently in areas such as sales, account management, training, and other interaction-based roles. An “occasional traveler” for whom travel is not central to the role.
JD O'Hara, CEO of Internova Travel Group, one of the world's largest travel services companies, said: “Our latest Internova Index report is a carefully researched and comprehensive guide to business travel aspirations for 2024. “The outlook is promising,” he said. “It’s clear that our business travel customers appreciate the critical support we provided during and after the pandemic, and we remain committed to providing the same high level of professional service wherever work takes us. More and more customers are trusting us.”
From 2022 to 2023, the total number of trips per business traveler increased by 3%, but business travelers saw the largest growth, with domestic travel increasing by 30%. Overall, his 30% of all business travelers expect that in 2024 he will travel more than in 2023.
Since 2019, the role of agents has become increasingly important in business travel bookings. This trend was likely driven by the complexity of travel planning during and immediately after the pandemic, and this shift continues today. People, especially those who stay home, will be 15% more likely to use a travel management company (either an online booking tool or a human agent) in 2024 than they were in 2019.
The 2024 Internova Index: North American Business Traveler Insights is compiled by Internova Analytics and Consulting, a group within Internova Travel Group that combines proprietary data sources, knowledgeable in-house expertise, and an experienced project delivery team. I did. This report is designed to highlight key industry trends for our supplier partners, members, advisors and colleagues, with a focus on Corporate Travel. Through bespoke initiatives, Internova Analytics and Consulting helps travel industry participants adapt to new trends and address their most pressing challenges.
“Last year, our team of analysts, consultants and travel experts leveraged proprietary data to launch the first Internova Index, which focuses on common travel trends.” henry gilroy, Senior Vice President of Strategic Development, Internova Travel Group. “We are excited to expand further into the enterprise space and demonstrate to our partners that we can support their analytics needs across all segments of the market.”
For the complete report or to learn more about Internova Analytics and Consulting, please visit www.internova.com/research.
About Internova Travel Group
Internova Travel Group is one of the world's largest travel services companies, bringing together leading brands to provide high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise companies through a portfolio of distinctive divisions. Internova represents more than 100,000 travel advisors at his more than 6,000 company and affiliated locations, primarily in the United States. US, Canada And that Englandwith a presence in over 80 countries.
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