Japan's outbound tourism market is poised for impressive growth, driven by a growing appetite for international exploration and a thriving domestic tourism industry. This press release discusses the key trends driving the market forward.
Sunsets and Skylines: A Global Mission
Japan's outbound tourism market is predicted to grow rapidly at an incredible rate CAGR 27.1% During the forecast period. This means that the predicted ecosystem value will reach values such as: 57,856.2 million USD increasing by 2033 compared to USD 5,271 million in 2023. This growth can be attributed to several factors, including:
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- Tropical charm: The appeal of a favorable tropical climate, year-round sunshine, and stunning location is attracting more and more Japanese travelers abroad.
- Economic prosperity: Japan's economic strength has led to increased disposable income, empowering its people to embark on international adventures.
Beyond the tourist trail: an experiential journey
Japanese travelers have evolved beyond traditional tourism and are seeking richer experiences while traveling.
- Meaningful encounters: Cultural workshops, practical activities and interaction with local communities are increasingly desired.
- Personalized itinerary: Travel agencies and platforms are responding to this change by offering travel options tailored to individual interests.
Domestic pleasures: lucrative opportunities
There is great potential for growth in promoting domestic tourism in Japan.
- Hidden gems: By highlighting lesser-known destinations within Japan, you can attract local travelers who want to explore their country.
- Cultural experience: Our emphasis on unique cultural experiences fosters a deeper appreciation of Japan's rich traditions.
- Special package: Creating attractive domestic travel packages can further encourage local exploration.
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Cultural heritage: timeless appeal
Japan's rich cultural heritage attracts tourists from home and abroad.
- Festivals and traditions: Traditional festivals, historic temples, and diverse art forms offer a fascinating glimpse into Japanese culture.
Bright future for Japan's outbound tourism market
The future of Japan's outbound tourism market looks very promising. Driven by a growing appetite for international exploration, focus on enriching experiences, and a thriving domestic tourism industry, this market is well-positioned to witness continued growth. As Japanese travelers venture out to explore the world and enjoy their unique culture, the global tourism landscape will benefit from their adventurous spirit.
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Segmentation of foreign tourists visiting Japan by category
By demographics:
By purpose:
- business trip
- leisure travel
- education, employment, pilgrimage
- visiting friends and relatives
On tour:
- family
- couple
- individual
By type:
- cultural heritage tourism
- medical tourism
- Eco/sustainable tourism
- sports tourism
- wellness tourism
- others
By age group:
- Under 15 years old
- 15~25
- 26~35
- 36~45
- 46~55
- Over 55 years old
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Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Winner, Greater New York Chamber of Commerce Member) provides deep insight into the drivers driving market demand. FMI has established itself as one of the world's leading providers of market intelligence, advisory services, consulting, and events for the packaging, food and beverage, consumer, technology, healthcare, industrial, and chemical markets. With a large team of over 400 analysts located around the world, FMI provides global, regional and local expertise on diverse sectors and industry trends in over 110 countries.
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