About the client:
Genetically engineered models (GEMs) are essential tools for studying diseases and biological mechanisms. Many universities use in-house, resource-intensive transgenic facilities to create model organisms for academic research. The client aimed to increase its academic market share by establishing a partnership program with his GEM generation core of universities.
Challenge:
PreScouter's goal was to identify U.S. universities with GEM-generating cores, analyze potential partnership opportunities, and drive targeted support to promising candidates.
approach:
PreScouter first created a list of all GEM generation cores at U.S. universities. For each core, the team compiled contact information, organizational details, and advertised capabilities, and examined peer-reviewed publications to determine capabilities and throughput.
PreScouter also conducted anonymous outreach to the core and searched U.S. institutions for research funding, patents, and publications related to transgenic model generation. The team then analyzed the metrics and categorized the GEM-generated cores into “competitors,” “collaborators/partners,” and “targets.”
result:
PreScouter has identified 125 cores with GEM generation capabilities. About 50% of those were his R1 research universities, 30% were nonprofit research institutions, 15% were medical schools, and 7% were lower-tier research universities. “Competitors,” “collaborators/partners,” and “targets” accounted for 25%, 61%, and 14% of the GEM core, respectively.
Impact of PreScouter's work:
Clients can now receive detailed feature and throughput information for each GEM core, build relationships with academic cores, and leverage the right product portfolio and messaging for partnerships and collaborations.
A downloadable version of this case study is available here.
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