Through the “BUILD + 3Ds” strategic initiative, the Ministry of Tourism is positioning itself to make the most of tourism opportunities and benefits.
The statement was made by Sok, who will preside over a weekly meeting with the Ministry of Tourism leadership on May 9, 2024, to formulate a strategy to integrate five strategic initiatives and develop three “BUILD + 3D” The announcement was made on the occasion of Minister of Tourism Soken. ' has been incorporated into the Ministry of Tourism's long-term action plan.
Additionally, the Ministry of Tourism will focus on its action plan for the next three years (2025-2027), especially the BUILD + 3D main action plan, goals, indicators and guidelines.
The Minister emphasized the need to integrate major projects into each BUILD + 3D strategic initiative to sustain Cambodia's long-term tourism growth.
The meeting also discussed continued reform of the organizational structure, capacity building and implementation of the Department of Skills and Human Resources to make it more effective as the tourism sector develops.
The meeting also highlighted the allocation of funds to ensure consistent implementation of the strategic initiatives outlined in the “BUILD + 3D” framework.
These key challenges address new challenges such as tourist preferences, regional and global competition, the rise of digital trends, and the sustainable development of tourism. The Strategy aims to provide the Ministry of Tourism with the tools to maximize opportunities, reap significant benefits from the tourism industry and ensure long-term growth and stability.
- tag: BUILD + 3D, long-term tourism growth
